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Conversion rate optimisation really isn’t about optimising web pages — it’s about optimising decisions.
Michael Lykke Aagaard
Are you tired of wrestling with complex spreadsheets or spending hours formatting results just to present your latest A/B test findings? For digital marketers and CRO professionals, the time spent analysing data and building reports is time not spent optimising—and that’s a problem we can fix.
We’re excited to launch our FREE Google Sheet Template designed to automate the most tedious parts of experiment analysis, leaving you more time to focus on what matters: gaining insights and driving conversion rate improvements.
Why This Template Will Revolutionise Your CRO Workflow
This isn’t just another generic spreadsheet. We’ve built this template with specific CRO needs in mind, integrating key calculations directly into the workflow. It features dedicated tabs for every stage of your experiment:
- Experiment Duration Calculator (The “Duration” Tab)
Stop guessing how long your test needs to run! This dedicated tab helps you determine the necessary experiment duration based on your current traffic, required statistical power, and expected lift. Save time and avoid stopping tests too early or letting them drag on unnecessarily. - KPI Significance Results Calculator (The “KPI Significance” Tab)
The heart of reliable testing is statistical significance. This tab lets you input your raw performance metrics for control and variation. It automatically calculates the crucial statistics, such as p-value and z-score, so you know definitively whether your results are real or just random noise. - Experiment Information Hub (The “Info” Tab)
Quickly log all the essential context for your test: the hypothesis, segments targeted, goals, and variations. This ensures experiment tracking remains organized from start to finish.
The Power of Automated Reporting: The "Overview" Tab
This is where the magic happens. By centralizing your inputs from the Info and KPI Significance tabs, the Overview tab instantly generates a clean, professional, two-slide visual snapshot of your experiment.
What’s automated?
Visual Snapshot: Key metrics, segment details, and significance levels are laid out clearly.
Slide-Ready Format: Designed to be easily copied directly into your presentation software, saving you formatting headaches.
What’s left for you?
Your expertise! The template is perfectly structured for you to focus your high-value skills on:
Findings: A concise summary of what happened based on the data.
Recommendations: Actionable steps on what to do next—implement, iterate, or scrap the test.
Who Needs This CRO Analysis Template?
This resource is perfect for:
Freelance CRO Consultants: Deliver consistent, professional-looking reports faster to your clients.
In-House Digital Marketing Teams: Standardize reporting across your team, ensuring everyone uses the same robust analysis methods.
Beginner Marketers: Learn the structure of a solid A/B test report while utilizing built-in calculations for statistical validity.
- AB Test Duration Calculator
- KPIs Significance Calculator
- Automated Post-analysis Report Template
- Designed for Two-tailed AB Tests
- Insight & Analysis are left to you!
Ready to Stop Calculating and Start Optimising?
Download your FREE Google Sheet CRO Experiment Analysis & Reporting Template today! Instantly gain a powerful tool that manages the math and design, allowing you to focus purely on conversion insights and strategy.
