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The goal is to turn data into information and information into insight.
Carly Fiorina
Did you ever notice that the Network Report in your Google Analytics seemed empty, showing only “(not set)” values for Service Provider and Network Domain? You are not alone!
Google deprecated these useful dimensions a while back, which left many analysts and B2B marketers struggling to filter out generic ISP traffic or identify corporate visitors. Fortunately, there’s an excellent, free solution to bring that valuable data back: IpMeta.io.
What is IpMeta.io in a Nutshell?
IpMeta.io is a clever service that injects crucial network data back into your Google Analytics reports using Custom Dimensions. It essentially performs a reverse IP lookup on your visitors’ IP addresses and maps that information to helpful data points like the Service Provider and Network Domain. It’s a straightforward way to restore lost data granularity without needing complex third-party software for basic tracking.
How Can You Use This Enhanced Data?
Once you implement IpMeta.io, you unlock powerful segmentation capabilities in your GA reports:
Better Filtering: Easily filter out traffic coming from major Internet Service Providers (like Comcast, AT&T, etc.) to focus only on corporate or educational traffic.
B2B Lead Identification: For B2B companies, this is huge. You can start to see which companies are visiting your site, allowing you to prioritise sales follow-up or run more targeted remarketing campaigns.
Bot/Crawler Filtering: Identify and segment out known bot/crawler traffic more effectively than before.
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Ready to Restore Your Network Report? Here are the Key Links
Get the Tool & Instructions: Visit the main IpMeta site to get started with the integration for Universal Analytics:
Install IpMeta with Universal Analytics
Make Reports Easy: To help you immediately visualise this new data, IpMeta offers pre-built templates for custom reports in GA. This saves you the manual configuration work!
Check Out Ready-Made Reporting Templates
